LORE

Merriam-Webster defines lore as “traditional knowledge or belief about a particular subject, usually passed from person to person by word of mouth.”

Over the past several years, I’ve noticed lore having a moment in branding. More companies seem to be incorporating the word into their names and messaging and reference lore when speaking about brand worlds. So naturally I started to wonder why. Below are a few reads to learn more about this phenomenon:

1. https://www.adweek.com/social-marketing/lore-is-the-new-core/

2. https://theconversation.com/the-lore-of-lore-how-fandoms-created-an-online-phenomenon-from-an-old-english-word-252577

3. The Case for Lore in Marketing - House of Content

Check out the Brands, Platforms, and Projects full of LORE

• Lore Bathhouse - https://www.lorebathingclub.com/

• Mutant Systems – https://mutant.systems/lorecore

• Lore Obsessed - https://www.loreobsessed.com/

• Future Commerce: LORE Journal - https://store.futurecommerce.com/products/lore-journal-2025

• Lore Group - https://loregroup.com/

• Lore Perfumery -https://www.loreperfumery.com.au/

• Lore Bookstore - Instagram @loreleimertpark